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WEEK 1: LAYING THE FOUNDATION
In this phase, we establish the strategic groundwork that ensures your website is aligned with your long-term growth goals, not just your current visuals. We take time to understand your design philosophy, your preferred project type, your ideal client profile, and the level of market positioning you want to step into.
May 11-15, 2026
QUICK LINKS:
This week's recap:
(To be updated)
(To be updated)
week 2: DRAFTING THE BLUEPRINTS
This phase focuses on translating your positioning into a clear website architecture. We map how visitors will move through your site, what they will learn at each stage, and how they will be guided toward inquiry.
we are here
we are here
May 18 - 22, 2026
QUICK LINKS:
This week's recap:
(To be updated)
(To be updated)
we are here
we are here
Wednesday – Content Architecture Planning
Thursday – Lead Magnet & Conversion Path Planning
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QUICK LINKS:
We outline the content direction for each core page. This includes identifying key messaging sections, trust-building elements, and conversion triggers.
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
- No action required
- Optional: Review shared outline (if provided)
We define how your lead magnet integrates into the site and map the funnel flow from opt-in to inquiry.
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
- No action required
- Optional: Provide quick clarification if questions arise
Date: March 4, 2026
Date: March 5, 2026
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Friday – Blueprint Review & Confirmation
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We consolidate the sitemap, content structure, and conversion plan into a finalized blueprint document.
This confirms the structural direction before moving into the build phase.
Actions Required:
This confirms the structural direction before moving into the build phase.
Actions Required:
- Review and approve the sitemap and structure
- Send us a message of your feedback if desired.
Date: March 6, 2026
week 3: BLUEPRINT APPROVED & ASSET PROCUREMENT
This phase ensures we have everything required for a seamless build process. We gather brand assets, photography, portfolio materials, platform access, and any necessary technical information to prevent delays later on.
we are here
we are here
May 25 - 29, 2025
QUICK LINKS:
This week's recap:
(To be updated)
(To be updated)
we are here
we are here
Wednesday – Asset Review & Organization
Thursday – Final Call for Materials
QUICK LINKS:
QUICK LINKS:
We review submitted branding materials and portfolio assets to ensure quality, consistency, and readiness for development.
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
- Continue drafting and refining website copy (Website-Only package)
- Respond to any clarification questions regarding assets
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
We confirm all required assets are received and accessible. This includes branding files, portfolio images, and written website copy (if applicable).
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
- Finalize website copy
- Prepare all content for submission
- Confirm all Google Drive folders are properly shared
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 11, 2026
Date: March 12, 2026
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Friday – Submission Deadline
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All materials must be submitted by today to proceed on schedule.
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
- Submit final website copy (Website-Only package only)
- Confirm all branding and portfolio folders are accessible
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 13, 2026
week 4: FRAMING THE STRUCTURE (Part 1)
Your website begins to take shape through strategic copywriting and intentional design. Messaging is crafted to reflect your voice, elevate your authority, and communicate your value with clarity. Simultaneously, the design and development phase brings structure, layout, and visual identity together. By week 5, I will polish your website according to your feedback & revision requests.
we are here
this is where we will start
June 1 - 5, 2025
QUICK LINKS:
This week's recap:
(To be updated)
(To be updated)
we are here
we are here
Wednesday – Core Page Build (About + Services)
Thursday – Portfolio & Lead Magnet Integration
QUICK LINKS:
QUICK LINKS:
We develop your About and Services pages, aligning storytelling with authority and refining how your process and expertise are presented.
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
- No action required
- Optional: Provide quick clarification if messaging questions arise
We structure and design your portfolio layout to showcase your projects with clarity and refinement. Visual presentation, spacing, and project flow are adjusted to support a luxury perception.
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
- Confirm portfolio image quality if needed
- Respond to any asset-related clarification
Date: March 18, 2026
Date: March 19, 2026
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Friday – Structural Completion & Internal Testing
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We complete the primary page builds and conduct internal testing for responsiveness, layout consistency, and functionality across devices.
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
- Settle full invoice (for 2-part investment plan)
- Prepare for formal review during Week 5.
Date: March 20, 2026
week 5: FRAMING THE STRUCTURE (Part 2: feedback & revision)
Objective: Refine, revise, and polish the completed website before launch preparation.
we are here
this is where we will start
June 8 - 12, 2026
QUICK LINKS:
This week's recap:
(To be updated)
(To be updated)
we are here
we are here
Wednesday – Revision Implementation
Thursday – Final Polish & Optimization
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We begin implementing your consolidated revision requests. Adjustments may include copy refinements, layout shifts, spacing improvements, or minor visual enhancements.
All changes remain aligned with the approved strategy and scope.
Actions Required:
All changes remain aligned with the approved strategy and scope.
Actions Required:
- Remain available in case clarification is needed on feedback points
We complete all revisions and conduct detailed quality checks. This includes responsiveness testing, spacing consistency, typography refinement, and ensuring all integrations function smoothly.
The site is prepared for final approval.
Actions Required:
The site is prepared for final approval.
Actions Required:
- Review the revised version
- Confirm final approval for launch preparation
Date: March 25, 2026
Date: March 26, 2026
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Friday – Pre-Launch Confirmation
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All systems are reviewed one final time. SEO settings, integrations, and backend configurations are double-checked to ensure readiness.
The website is now fully polished and prepared to move into the Launch & Post-Launch Support phase.
Actions Required:
The website is now fully polished and prepared to move into the Launch & Post-Launch Support phase.
Actions Required:
- Provide final written approval to proceed to launch
Date: March 26, 2026
week 6-8: LAUNCH week & Post-launch support
Your website will officially launch on your selected date between March 30 – April 3. The exact launch day will be confirmed in advance to align with your schedule and any promotional plans.
This phase is divided into two parts to ensure both a confident launch and a stable post-launch transition.
we are here
this is where we will start
June 15 - 19, 2026
This week focuses on final refinements, launch execution, and real-time monitoring.
Prior to launch, we complete final quality checks, confirm functionality across devices, verify integrations, and ensure all technical components are prepared for a smooth transition.
On your confirmed launch date within the June 16-19 window:
Prior to launch, we complete final quality checks, confirm functionality across devices, verify integrations, and ensure all technical components are prepared for a smooth transition.
On your confirmed launch date within the June 16-19 window:
- Your domain is connected (if not already live)
- SSL security is verified
- Forms and automations are tested live
- Analytics tracking is confirmed
- Core SEO settings are reviewed
- Sitemap submission is initiated
QUICK LINKS:
we are here
we are here
Week 7&8: Post-Launch Support & SEO Setup & Indexing
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The following week focuses on backend optimization and search readiness.
During this period, I will:
During this period, I will:
- Confirm proper indexing by Google
- Monitor Search Console for crawl status
- Ensure all core pages are discoverable
- Review meta titles and descriptions
- Confirm sitemap functionality
- Verify analytics tracking accuracy
- Address any minor technical adjustments
Actions required:
- No action is required on your end during this phase.
- You are welcome to message at any time for support, clarification, or additional questions
Date: April 6-17, 2026
