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WEEK 1: LAYING THE FOUNDATION
In this phase, we establish the strategic groundwork that ensures your website is aligned with your long-term growth goals, not just your current visuals. We take time to understand your design philosophy, your preferred project type, your ideal client profile, and the level of market positioning you want to step into.
we are here
this is where we are today
Monday: Strategic Kickoff
date: February 23, 2026
We begin with a focused onboarding session to clarify your vision, goals, and expectations. We define your desired market positioning, preferred project types, and long-term growth direction. This creates alignment and sets the strategic tone for the entire build.
Actions Required:
Actions Required:
- Sign the contract
- Settle the project invoice
- Begin filling out the Onboarding Questionnaire
- Begin fill out the Website & Copy Strategy Questionnaire
- Bookmark this lounge url in your browser for quick access.
- Start organizing your branding assets into one Google Drive folder
- Create a separate folder for portfolio projects
Tuesday:
Date: February 24, 2026
Today focuses on organizing the visual foundation of your brand. This ensures we have everything required once we move into the structural and creative phases.
Inside your Google Drive branding folder, please include:
Inside your Google Drive branding folder, please include:
- All logo variations (primary, secondary, submarks, etc.)
- Website typography files and font names
- Brand color palette (HEX/RGB codes if available)
- Brand icons and other graphic elements
Actions Required:
- Continue completing both questionnaires
- Finalize and upload all branding assets into one organized Google Drive folder
- Ensure folder sharing permissions are set correctly
QUICK LINKS:
sign the contract →
settle the invoice →
QUICK LINKS:
onboarding form →
sign the contract →
settle the invoice →
onboarding form →
we are here
we are here
Wednesday: Portfolio Curation
Thursday – Questionnaire Submission Deadline
QUICK LINKS:
QUICK LINKS:
Today is dedicated to gathering your portfolio materials so we can present your work strategically in later phases. Focus on selecting projects that best represent the level and type of work you want to attract moving forward.
Actions Required:
Actions Required:
- Create a Google Drive folder for portfolio pieces
- Upload high-resolution project images
- Organize projects clearly by name
- Include project descriptions (if available)
- Confirm folder access permissions
This is the deadline for submitting your completed questionnaires and folder links. Your thoughtful responses during this phase directly influence the clarity, positioning, and authority of your website.
Taking the time to answer thoroughly ensures we build on strategy, not assumptions.
Actions Required:
Taking the time to answer thoroughly ensures we build on strategy, not assumptions.
Actions Required:
- Submit completed Onboarding Questionnaire
- Submit completed Website & Copy Strategy Questionnaire
- Make sure your brand asset & portfolio google drive folder is set to public so I access them seemlessly.
Date: February 25, 2026
Date: February 26, 2026
onboarding form →
Website & Copy form →
onboarding form →
Website & Copy form →
we are here
Friday – Strategic Review
date: February 27, 2026
Once your materials are submitted, we begin reviewing your responses and assets to prepare for the Blueprint phase. No additional action is required today unless follow-up clarification is needed.
Actions Required:
Actions Required:
- Check your email for any needed qualifications.
QUICK LINKS:
onboarding form →
Website & Copy form →
week 2: DRAFTING THE BLUEPRINTS
This phase focuses on translating your positioning into a clear website architecture. We map how visitors will move through your site, what they will learn at each stage, and how they will be guided toward inquiry.
we are here
we are here
Monday: Full Website Audit
Date: March 2, 2026
We begin translating your questionnaire responses into a structured website strategy. Your positioning, ideal client insights, and service clarity now inform how your site should be organized and experienced.
We outline the primary pages and define the overall user journey from first impression to inquiry.
Actions Required:
We outline the primary pages and define the overall user journey from first impression to inquiry.
Actions Required:
- No action required
- You may review daily updates if desired
Tuesday: Keyword & Audience Research
Date: March 3, 2026
We build your strategic sitemap and determine the hierarchy of pages. Each page is assigned a clear role within the client journey to ensure logical flow and purposeful structure.
This ensures visitors move through your site intuitively and confidently.
Actions Required:
This ensures visitors move through your site intuitively and confidently.
Actions Required:
- No action required
- Remain available for clarification if needed
QUICK LINKS:
QUICK LINKS:
we are here
we are here
Wednesday – Content Architecture Planning
Thursday – Lead Magnet & Conversion Path Planning
QUICK LINKS:
QUICK LINKS:
We outline the content direction for each core page. This includes identifying key messaging sections, trust-building elements, and conversion triggers.
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
- No action required
- Optional: Review shared outline (if provided)
We define how your lead magnet integrates into the site and map the funnel flow from opt-in to inquiry.
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
- No action required
- Optional: Provide quick clarification if questions arise
Date: March 4, 2026
Date: March 5, 2026
we are here
Friday – Blueprint Review & Confirmation
QUICK LINKS:
We consolidate the sitemap, content structure, and conversion plan into a finalized blueprint document.
This confirms the structural direction before moving into the build phase.
Actions Required:
This confirms the structural direction before moving into the build phase.
Actions Required:
- Review and approve the sitemap and structure
- Send us a message of your feedback if desired.
Date: March 6, 2026
week 3: BLUEPRINT APPROVED & ASSET PROCUREMENT
This phase ensures we have everything required for a seamless build process. We gather brand assets, photography, portfolio materials, platform access, and any necessary technical information to prevent delays later on.
we are here
we are here
Monday – Blueprint Presentation
Date: March 9, 2026
We present the finalized sitemap, page structure, and overall strategic flow for your review. This confirms how your website is organized and how visitors move from introduction to inquiry.
This is the final opportunity to adjust structure before development begins.
Actions Required:
This is the final opportunity to adjust structure before development begins.
Actions Required:
- If you submitted a request for sitemap & structure update on Friday Kindly review the updated sitemap this day
Tuesday – Copy & Asset Submission Begins
Date: March 10, 2026
If you selected the Website-Only package, this week is dedicated to writing and submitting your website copy using the provided structure and prompts. You are given the full week to complete your copy. The deadline for submission is Friday.
At the same time, we ensure all brand and portfolio assets are fully organized and accessible.
Actions Required (Website-Only Package):
Actions Required (Full Copywriting Package):
At the same time, we ensure all brand and portfolio assets are fully organized and accessible.
Actions Required (Website-Only Package):
- Begin drafting website copy using the provided outline
- Continue organizing branding assets (if not yet completed)
- Confirm portfolio folder access
Actions Required (Full Copywriting Package):
- No copywriting action required
- Remain available for clarification questions if needed
QUICK LINKS:
QUICK LINKS:
we are here
we are here
Wednesday – Asset Review & Organization
Thursday – Final Call for Materials
QUICK LINKS:
QUICK LINKS:
We review submitted branding materials and portfolio assets to ensure quality, consistency, and readiness for development.
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
- Continue drafting and refining website copy (Website-Only package)
- Respond to any clarification questions regarding assets
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
We confirm all required assets are received and accessible. This includes branding files, portfolio images, and written website copy (if applicable).
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
- Finalize website copy
- Prepare all content for submission
- Confirm all Google Drive folders are properly shared
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 11, 2026
Date: March 12, 2026
we are here
Friday – Submission Deadline
QUICK LINKS:
All materials must be submitted by today to proceed on schedule.
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
- Submit final website copy (Website-Only package only)
- Confirm all branding and portfolio folders are accessible
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 13, 2026
week 4: FRAMING THE STRUCTURE (Part 1)
Your website begins to take shape through strategic copywriting and intentional design. Messaging is crafted to reflect your voice, elevate your authority, and communicate your value with clarity. Simultaneously, the design and development phase brings structure, layout, and visual identity together. By week 5, I will polish your website according to your feedback & revision requests.
we are here
this is where we will start
Monday – Copy Integration & Page Wireframing
Date: March 16, 2026
We begin integrating approved copy into structured wireframes. Each page is laid out according to the approved blueprint, ensuring hierarchy, flow, and clarity. Messaging placement is refined to guide visitors naturally from interest to inquiry.
This stage focuses on structure over decoration. We prioritize readability, pacing, and strategic section placement.
Actions Required:
This stage focuses on structure over decoration. We prioritize readability, pacing, and strategic section placement.
Actions Required:
- No action required
- Optional: Review daily update
Tuesday – Homepage Development
Date: March 17, 2026
We build the homepage layout and implement visual hierarchy, typography, and call-to-action placements. This page sets the tone for authority, trust, and brand perception.
The homepage is designed to communicate positioning immediately while guiding visitors deeper into your site.
Actions Required:
The homepage is designed to communicate positioning immediately while guiding visitors deeper into your site.
Actions Required:
- No action required
- Remain available if clarification is needed
QUICK LINKS:
QUICK LINKS:
we are here
we are here
Wednesday – Core Page Build (About + Services)
Thursday – Portfolio & Lead Magnet Integration
QUICK LINKS:
QUICK LINKS:
We develop your About and Services pages, aligning storytelling with authority and refining how your process and expertise are presented.
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
- No action required
- Optional: Provide quick clarification if messaging questions arise
We structure and design your portfolio layout to showcase your projects with clarity and refinement. Visual presentation, spacing, and project flow are adjusted to support a luxury perception.
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
- Confirm portfolio image quality if needed
- Respond to any asset-related clarification
Date: March 18, 2026
Date: March 19, 2026
we are here
Friday – Structural Completion & Internal Testing
QUICK LINKS:
We complete the primary page builds and conduct internal testing for responsiveness, layout consistency, and functionality across devices.
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
- Settle full invoice (for 2-part investment plan)
- Prepare for formal review during Week 5.
Date: March 20, 2026
week 5: FRAMING THE STRUCTURE (Part 2: feedback & revision)
Objective: Refine, revise, and polish the completed website before launch preparation.
we are here
this is where we will start
Monday – Full Site Review Begins
Date: March 23, 2026
The completed website draft is shared for your review. This includes all primary pages, integrated messaging, portfolio layout, and functional elements.
This is your opportunity to experience the site as your future clients would and assess alignment with your brand, positioning, and expectations.
Actions Required:
This is your opportunity to experience the site as your future clients would and assess alignment with your brand, positioning, and expectations.
Actions Required:
- Begin reviewing the full website draft
- Take notes on copy, layout, and overall flow
- Compile feedback in one consolidated document
Tuesday – Continued Review & Feedback Consolidation
Date: March 24, 2026
You continue reviewing the site with intention, focusing on clarity, tone, and accuracy. The goal is to ensure everything reflects your voice while maintaining the approved strategy and structure.
Actions Required:
Actions Required:
- Finalize consolidated feedback
- Submit all revision requests by end of day
QUICK LINKS:
QUICK LINKS:
we are here
we are here
Wednesday – Revision Implementation
Thursday – Final Polish & Optimization
QUICK LINKS:
QUICK LINKS:
We begin implementing your consolidated revision requests. Adjustments may include copy refinements, layout shifts, spacing improvements, or minor visual enhancements.
All changes remain aligned with the approved strategy and scope.
Actions Required:
All changes remain aligned with the approved strategy and scope.
Actions Required:
- Remain available in case clarification is needed on feedback points
We complete all revisions and conduct detailed quality checks. This includes responsiveness testing, spacing consistency, typography refinement, and ensuring all integrations function smoothly.
The site is prepared for final approval.
Actions Required:
The site is prepared for final approval.
Actions Required:
- Review the revised version
- Confirm final approval for launch preparation
Date: March 25, 2026
Date: March 26, 2026
we are here
Friday – Pre-Launch Confirmation
QUICK LINKS:
All systems are reviewed one final time. SEO settings, integrations, and backend configurations are double-checked to ensure readiness.
The website is now fully polished and prepared to move into the Launch & Post-Launch Support phase.
Actions Required:
The website is now fully polished and prepared to move into the Launch & Post-Launch Support phase.
Actions Required:
- Provide final written approval to proceed to launch
Date: March 26, 2026
week 6-8: LAUNCH week & Post-launch support
Your website will officially launch on your selected date between March 30 – April 3. The exact launch day will be confirmed in advance to align with your schedule and any promotional plans.
This phase is divided into two parts to ensure both a confident launch and a stable post-launch transition.
we are here
this is where we will start
Week 6: Launch Week
March 30 - April 3, 2026
his week focuses on final refinements, launch execution, and real-time monitoring.
Prior to launch, we complete final quality checks, confirm functionality across devices, verify integrations, and ensure all technical components are prepared for a smooth transition.
On your confirmed launch date within the March 30 – April 3 window:
Prior to launch, we complete final quality checks, confirm functionality across devices, verify integrations, and ensure all technical components are prepared for a smooth transition.
On your confirmed launch date within the March 30 – April 3 window:
- Your domain is connected (if not already live)
- SSL security is verified
- Forms and automations are tested live
- Analytics tracking is confirmed
- Core SEO settings are reviewed
- Sitemap submission is initiated
QUICK LINKS:
we are here
we are here
Week 7&8: Post-Launch Support & SEO Setup & Indexing
QUICK LINKS:
The following week focuses on backend optimization and search readiness.
During this period, I will:
During this period, I will:
- Confirm proper indexing by Google
- Monitor Search Console for crawl status
- Ensure all core pages are discoverable
- Review meta titles and descriptions
- Confirm sitemap functionality
- Verify analytics tracking accuracy
- Address any minor technical adjustments
Actions required:
- No action is required on your end during this phase.
- You are welcome to message at any time for support, clarification, or additional questions
Date: April 6-17, 2026